Whisky top of the booze brands
Branding company Intangible Business have produced a report on the world's strongest spirits brands.
Top Ten Spirit and Wine Brands
1 Smirnoff
2 Bacardi
3 Johnnie Walker
4 Martini
5 Stolichnaya
6 Hennessy
7 Jack Daniels
8 Absolut
9 Ballantines
10 Baileys
Looking at the shelves of my local supermarket I get the feeling that whisky is doing a pretty good job of promoting itself, but I'm surprised to see only two whisky brands in the top 10 - and very surprised to see Ballantines so high. The first malt comes in at 63 - Glenfiddich, so there is clearly lots of room for up-side in brand awareness of malts.
...wait, I have an idea for a top 10 cocktail - shot of each, mixed over ice - what do you think?
Top Ten Spirit and Wine Brands
1 Smirnoff
2 Bacardi
3 Johnnie Walker
4 Martini
5 Stolichnaya
6 Hennessy
7 Jack Daniels
8 Absolut
9 Ballantines
10 Baileys
Looking at the shelves of my local supermarket I get the feeling that whisky is doing a pretty good job of promoting itself, but I'm surprised to see only two whisky brands in the top 10 - and very surprised to see Ballantines so high. The first malt comes in at 63 - Glenfiddich, so there is clearly lots of room for up-side in brand awareness of malts.
...wait, I have an idea for a top 10 cocktail - shot of each, mixed over ice - what do you think?
posted by Digbeth D'Marriotti at 1:29 PM
0 Comments:
Post a Comment
<< Home