Lack of Belief
Mars are getting behind Sven and the boys by changing their label to the word - Believe. Believe England can do it. Make your support for England heard says the promo web site.
So small problem - what do Mars do in Scotland where the average punter would rather believe in the tooth fairy than an England win. Do you distribute the normal bar? Do you come up with an alternative campaign? Nah you lazily stick up Billboard ads which show the Believe bar sitting on top of a Scotland flag with the date 2010 on it.
Fucking shoddy marketing Mars, and you truly deserve to see you sales plummet in Scotland!
posted by Digbeth D'Marriotti at 4:43 PM
3 Comments:
I didn't think this happend in Scotland as it does here in Wales, is it very common?
Here are a few examples from Wales
Your country needs you (England that is!)
Sports Shop, Aberystwyth
Tesco, Cardiff
woah! That is much worse than you'd get in Scotland. A Tesco with an English flag in it would be asking to be burnt down.
The Mars thing is notable because it's a clumsy exception. We even have Scottish versions of papers like The Sun, and Daily Mirror which protect us from some of the hype that the press is giving England.
Oops it was a Co-op not a Tesco (although I bet Tesco's are as bad - but I avoid supermarkets where possible).
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